What’s it like?

The nature-themed sculptures dotting this place – spot the figure made out of bark in the restaurant – are the only clue to The Scarlet’s eco-credentials. First and foremost, it’s a decadent retreat, opened last summer, near Newquay. Seaside panoramas beam in through huge windows, while the spa specialises in heavenly Ayurvedic massages. But unlike many so-called ‘eco’ hotels, this one is the real deal: the chlorine-free outdoor pool is cleansed by reeds; the roof has been planted with sea thrift flowers (for insulation and to attract wildlife); and the under-floor heating – sourced from a biomass boiler – is powered by waste wood chippings. The best aspect has to be the sunset view from the two wood-fired hot tubs overlooking the beach.

And the food?

With its curved wooden booths and ruby-red cushions, you’ll feel at home in the restaurant whether you’re wearing slippers or sequins. Grilled plaice with onion and orange confiture might be followed by warm prune cake with bergamot cream. The hotel doesn’t allow children under 16, so you’ll get to eat in peace. Day trips nearby? Sheltered Mawgan Porth Bay is a short totter down the hill. It’s a fine surfing beach and doesn’t suffer anywhere near the crowds of nearby Watergate Bay. The Scarlet shares a surf school with its sister hotel, The Bedruthan Steps, up the hiil (private two-hour lessons from £65; board and wetsuit hire costs £13 for a half day).

How much?

Doubles from £180, B&B (01637 861800, www. scarlethotel.co.uk).