What’s it like?

Conran’s latest London outpost is a detour from his usual clean lines and safe colour schemes, possibly to match its leftfield location. Here, on a corner plot in London’s East End, each room is inspired by a creative movement: Eileen Gray, Bauhaus, Eames. The last is littered with the design duo’s iconic chairs. In another, there’s a literary slant: rows of bottle-green Dickens novels, Japanese comics featuring rats (not one for bedtime) and the Adventurous Lover (one definitely for bedtime). Zinc balcony walls are topped with startlingly red geraniums and chairs to match, while a light bulb adorned with angel wings looks ready to fly off the bookshelf. It might sound pretentious but modern comforts are not compromised, and beds are wrapped in silvery-grey throws, with green velvet headboards, while bathrooms are warm underfoot. All in all, snug and cosy.

And the food?

Pick a floor and a flavour: the basement is fine dining (Chateaubriand); ground is Brit-nostalgia (kedgeree); the rooftop has a Mediterranean grill serving lobster with a portion of Gherkin, Canary Wharf and Shoreditch Church views on the side. Day trips nearby? Your room keycard comes with a nifty mini map of London: art-lovers should scribble a route to White Cube gallery in Hoxton Square (free); shoppers to Spitaifields Market; and late-night drinkers can sup a cocktail while attending the Jonny Woo dance class at the new Book Club on Leonard St.

How much?

Weekend doubles from £184, B&B (020 7729 1051, www.theboundary.co.uk).